Why hitting the campaign trail is great for your business and your career. In this episode Penny Haslam shares her tips on choosing a campaign issue and how to find an audience for it. Also in this episode: Why speaking at an event helps you to shake hands with everyone in the room, what are your campaign issues? PLUS academics just want to have fun!
Your 'campaign issues' and 'campaign trail'
Your campaign issues are the 2-3 topics you know about and have experience in, that also speak to a wider constituency of voters – AKA clients, candidates, colleagues, the board, investors, to name a few. The audiences you seek, for whatever reason.
But there’s no point attaching yourself to topics that very few people care about, because your audience are WIIFM people (what’s in it for me).
Your campaign trail is where you shake the hands of the voters and kiss the babies – AKA where you get to meet your audience.
But there’s no point speaking at an event or taking part in a panel discussion where the audience is made up of non-voters. Track down your audience and get in front of them.
Like the podcast? Get the book!
Make Yourself a Little Bit Famous is jam-packed with stories, advice, case studies and encouragement.
Penny shares pro-tips on:
- Getting on TV and radio and acing your appearances.
- Bossing it as a speaker and when you present to people.
- Shining when you take part in or chair a panel discussion.
If you want to be a best-kept secret, then step away from this book. But if you recognise the value of raising your profile for your business or career, then step up – because now is the right time for you to make yourself a little bit famous.